In this article:
- Free resources with marketing tips for your salon
- Free resources with the latest industry news and trends
- Free resources to help your salon grow your client base
Owning your own salon business is a lot of work, and everything that goes into just getting started can create several challenges. Not only do you have to keep the lights on and the everyday aspects of the business running, but you also need to advertise and market your hair or nail salon to get new customers.
Know this: you are not alone. Salon owners and experts all over the world have shared their experiences and knowledge to help others like you on their journey toward entrepreneurial independence. And we’ve taken the time to gather some of their blogs and online resources to provide you with a library of knowledge as you get your business started.
The Professional Beauty Association has a helpful library of free resources for salon owners, including articles and videos on starting a salon, managing employees, insurance issues, marketing, setting income goals, and much more. Check out PBA's resource library.
2. Salon Owners Collective
Salon Owners Collective is an online community that was created to inspire and empower salon owners worldwide. It is their mission to help salon owners turn their dreams into a reality that can last a lifetime.
They put together podcasts with successful salon owners that they interview, share marketing tips, and even offer a few freebies like a strategic marketing planner and their “Freedom & Profit Formula” for growing your salon.
3 must-reads (or listens) on Salon Owners Collective:
3. Salon Plaza
Salon Plaza is another online community that offers resources for helping dreamers become salon owners. They offer franchising opportunities to salon professionals and help with everything from finding a location to marketing the business.
With dedicated professionals sharing their expertise to help get your business off the ground, there is plenty of good to be found here. Even if you already own a salon or don’t want to become a member of this organization, their blog has tons of great insights you can gain from.
3 must-reads on Salon Plaza:
4. Sola Salon Studios
Sola Salon Studios provides salon professionals with fully-equipped studios and everything that they need to start their own salon. With this organization, beauty professionals can become an owner of one of the franchises, and Sola does everything they can to ensure success.
Because they’ve helped more than 400 salons get started across the United States, they have a pretty large knowledge base that they can pull from to create sweet resources for salon owners like you.
3 must-reads from Sola:
5. Modern Salon
Modern Salon is all about keeping you up to date on the latest and greatest trends in the beauty industry. Get new tips on trending styles, colors, the best extensions to use, and so much more.
Modern Salon wants to help beauty professionals every step of the way, whether you are just starting out or you are a seasoned expert. They offer educational articles and inspiration to help you find yourself in the industry.
3 must-reads on Modern Salon:
6. American Salon
American Salon started 141 years ago and has adapted over the years to be one of the best beauty magazines there is for helping salon owners like you. With more than 1.4 million readers, they are committed to providing valuable content that helps you succeed.
Whether you are a hairstylist or nail technician, they provide tons of articles catered specifically to building your salon, trending styles, and marketing. They also have several videos and podcasts to show you new tricks and styles.
3 must-reads from American Salon:
7. Beauty Cast Network
Beauty Cast Network was created to help place beauty students and professionals find their roles in the industry and to help salon owners find the right stylists for their team. They are a career placement network.
But beyond their core goal, they also offer several sweet resources for salon professionals all across the board. Split into four categories: employers, professionals, schools, and students; their blog is all about offering the most helpful advice specific to each reader.
3 must-reads on Beauty Cast Network:
8. Millennium Systems International
Millennium Systems International offers technology solutions to help salons and spas with online booking, payments, marketing, setting goals and conversions, security, resource management, educational courses, and much more.
Millennium is very familiar with “the business side of beauty” as the like to put it. Beyond their software solutions, they have great articles that can help you to grow your salon.
3 must-reads from Millennium Systems International:
9. Behind the Chair
Behind the Chair strives to keep salon owners and stylists everywhere up to date with the latest industry news, from new products and trends to advice from the top stylists. Get inspiration with their galleries, find great tutorials, and get formulas for your clients’ favorite hair colors.
3 must-reads from Behind the Chair:
10. Solo's list of free online business listings
We've gathered a list of (more than) 25 free online business listings where you can include your salon. Grow your customer base and show up better in local searches.
Be sure to check out some (or all) of these resources to continue increasing your knowledge on what you do best!
As you improve your trade and impress your clients, be sure to remind them that you appreciate their online feedback, and stay on top of replying to all your reviews.
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