Pet services business website design: what features should you include?

In this article:

• Best features for your pet services business site
• What you should include on your pet business website

As you dive into the process of building your pet services website, there’s a little bit of planning that you should do first. Before starting any website, you should have a plan for your content, the basic layout, and any features that you want on your website. 

If you already have a website, have a look at the content and features/functionality below and consider how you can improve your site.

Throughout this article, we’ll share the best features that your pet services website should have and provide some examples of great websites that can help give your creative inspiration. 

Best features and content for an effective pet services website

With all the many different pet services out there (grooming, veterinary medicine, pet care, pet stores, etc.) the features of one pet service website to another may vary a lot. We’ll go over the best features that any of these pet services should have on their website. 

• Well-written content
• Professional-quality photos
• Call-to-action
• Contact information
• Brand representation

Well-written content

Every website needs to have well-written content. This is the foundation for helping you show up well in search engines. But it also needs to be helpful for your clients and written in a way that they can easily understand and get a feel for your business. 

A few tips for writing good content:

• Write the way that you would talk to a client or customer. Keep it natural and friendly
• Keep your sentences and paragraphs short and easy to consume
• Break up long pages of text with headings, images, and bulleted lists

Types of content that you should include on your pet services website:

• About us page—share your story, how you got started, and any other information to help build trust with your clients
• Services—what services do you offer? Share what clients can expect from these services and your experience with them
• Contact us page

These are the very least that you should include on your website, but to take it the extra mile, keep a regular blog or share additional resources that can help your clients. 

This is a great way to leverage any of your business’s social media content, “pet profiles,” how-to instructional posts, or similar content.

Go deeper: The do’s and don’ts of writing an effective small business blog

Professional-quality photos

The photos on your website can make or break it for you. For a pet services business, people expect to see photos of the pets you serve, your facility, and/or your products. 

Photos are a great way to send trust signals to your customers. You can show them how their pets will be treated in your care. 

Make sure any photos you use are professional-quality. This doesn’t mean you need to hire a photographer (though if you can swing it, that’s not a bad route). You can take your own photos on a camera or phone. With the right composition and lighting, you can get great pictures for your website the DIY way. 

Check out this guide: Top 3 ways to get (and use) professional photos for your small business 

A clear call-to-action

A call-to-action is going to help your website achieve its entire purpose: to get you more customers. Make sure that you have a call-to-action that is always present. This can be “schedule appointment” or “contact us,” or “call now” button in the header of your website or a relevant CTA on each page of your site. 

Contact information

Beyond just having a contact page with your phone number and address, you should have multiple ways for your customers to get in contact with you. Sometimes customers have preliminary questions that they don’t want to pick up the phone for. 

Additional avenues for contact that you can consider:

• Contact form or email address
• Facebook Messenger
• Online chat

Brand representation

Your brand should be well-represented throughout your website. This means that it should be easy to tell the website belongs to your business if someone has been in your facility before. 

Some ways to do this:

• Incorporate your logo and elements from it throughout the site
• Use the fonts and colors from your logo (but keep it simple)
• Add photos of your facility and staff 

How to build your pet services website

There are many different ways to build a website, but for truly small, one-person businesses, we prefer a DIY website builder. 

A DIY website builder is a platform like Squarespace or Wix that allows you to start from a prebuilt template (or from a blank slate if you really wanted to) and build your site without needing to know how to code. 

Here is a few guides to help with your decision:

• How to build your own business website (step-by-step walkthrough) 

Take the next step to improve your online visibility

Creating a website for your pet services business is a great first step to helping your business show up online, but there’s a little more to it than that. 

The next step that we encourage businesses to take is claiming all of their online business listings and work to get regular reviews on their Google My Business, Yelp, and TripAdvisor profiles. Online reviews help convert new customers to your business because this is often the first place they look when they are shopping for a new service.