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In this article:\nWhat’s swag and how can it help?\nBest swag ideas for salons\nTips for best use of salon swag\nMarketing has tons of different facets that can be utilized and bring success to your business. One of these facets that a lot of brands don’t take advantage of is swag. This branch of marketing can increase customer loyalty and brand awareness. Keep reading to learn how. \nWhat’s “swag” and how can it help your salon?\nSwag is basically promotional merchandise. You purchase things like pens, t-shirts, water bottles, and more, put your logo on them, and give it away or sell it. In the world of salons, the swag possibilities are endless. More on that to come. \nSo, how can swag help you market your salon?\nSwag has two large purposes, as mentioned previously: increase customer loyalty and increase brand awareness. \nFirst, let’s talk customer loyalty. When you give away free items to your customers, particularly items that they enjoy and find value in, they feel appreciated as a customer and more loyal to you as their stylist. Plus, who doesn’t love getting free stuff? \nSecond, brand awareness. As your customers are out and about in the community sporting your swag, whether that’s a t-shirt that they purchased from you or a free bumper sticker with your logo on it, that gets seen by other people. These can be great conversation starters if someone asks about the cool logo your customer is wearing and it gets your brand out there so people will recognize it when they are looking for a new stylist. \nMake the swing to get a few swag items going and let them work for you. \nBest swag ideas for hair and nail salons\nThere are tons of swag ideas that your hair or nail salon could start doing. Check these out to get an idea of what might work well for you. \nBeauty supplies\nThink about the supplies that a customer might use on a regular basis and turn it into swag. You can provide this fun free item to them that they’ll enjoy and your branded swag will be a reminder when they need to get that next haircut or nail fill. \nHere are some great examples of inexpensive beauty supply swag:\nNail files\nPersonal care kit (nail file, nail clippers, cuticle trimmers, etc.)\nCompact mirror\nComb\nHair ties\nYou can start your search for these items at 4imprint.com and AnyPromo.com. \nBeauty products\nOutside of beauty supplies, you can also provide products for your customers to use, like lotions and lip balm. Wrap them in your logo and, again, provide that regular reminder that you’re still around and ready when they need their next trim or nail style. \nGive some of these beauty products a try and see how your customers take to them:\nLip balm\nHand lotion\nSunblock\nHand sanitizer\nNail polish\nCheck out 4imprint.com and AnyPromo.com for your branded beauty products. \nApparel\nApparel is definitely one of the more common swag items, and with good reason. It gets seen more by other people and really help with the brand awareness side of swag. Depending on what you choose, apparel can start to get expensive, so these might be items that you choose to sell to your customers or at the very least use for a customer rewards program. Maybe after trying three different services, the customer gets a t-shirt. \nHere are some fun apparel items that you can try:\nT-shirts\nHoodies\nRobes\nHats/beanies\nAprons (especially for employees to use at the salon)\nFace masks\nAgain, get started at 4imprint.com or AnyPromo.com for some great bulk discounts on these items. \nBumper stickers\nBumper stickers are another item that has the potential to get seen by a lot of people. If you have customers that are loyal to your salon (and let’s be honest, salon customers are some of the most loyal customers you can find), then you can bet they’ll sport your bumper sticker, especially if you have an attractive logo/sticker for them to show off. \nAt \n4imprint.com\n you can get bumper stickers starting at $0.15 each. \nPens\nEveryone loses pens. Thus, everyone needs pens. As your customer is checking out or signing their receipt, give them a pen to keep in their purse. It’s a small gesture that will remind the customer of your business every time they see that pen. \nPlus, you can find awesome pens like these \nnail polish pens\n from AnyPromo.com to make it more fun. \nPop socket or other phone accessories\nThink about your ideal customer. Are they on their phone for hours each day? Maybe they’d benefit from some cute phone accessories like these:\nPop sockets\nRing holder\nAdhesive wallet\nPhone stand\nEarbuds\nChargers\nCheck out the plethora of phone accessory swag at \nAnyPromo.com\n. \nTips to make the most of your hair or nail salon swag\nYou need to be thoughtful about how you purchase and use swag for your salon. It is a marketing strategy after all. Here are some tips to keep in mind as you get started. \nKeep your brand top of mind\nGet swag that really helps represent your brand. Unless you’re that quirky, touristy salon that got Instagram famous, then you probably want to keep your swag items in the salon realm, like the items mentioned above. \nSwag items like shot glasses or coasters that work great for a restaurant may not do as well coming from a salon. \nStick to a couple of options\nLimit your options to a couple of items (or even just one) to start. You don’t want to dive all in with a ton of different swag items only to be left with the hundreds of freebies that no one wanted. Start small and see how your customers react to them. Then, if the response is positive, consider adding a new item now and then and test that out. \nHave a purpose for each item\nMake sure each item you give away or sell has a purpose, whether that’s bringing in additional revenue (if you are selling it), increasing customer loyalty, or increasing brand awareness. Don’t purchase swag just to have it. \nUse a customer rewards program\nMake the most of your swag with a customer rewards program. You could reward customer referrals with a t-shirt or give a customer goodie bag of beauty supplies and products with their third visit to your salon. These types of reward programs encourage repeat business and word of mouth referrals. \nIncrease customer loyalty with email marketing\nAs you work on ways to up your marketing game, keep email marketing in your plans. Email marketing can help get the word out about new products, services, or swag that you have and it helps build and maintain customer relationships as they stay informed about your salon. 

121 articles found in “Customer relations”

Best swag ideas for hair and nail salons (including helpful tips!)

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